During the 90’s the only convenient store I known is 7-11 but today consumers have another option and that is Ministop. Ministop is under Robinson or the Gokongwei’s. This store is so popular that even my niece who is 3 years old is a frequent visitor of Ministop. Take note, it is my niece who is asking us to bring her to Ministop.
Currently Ministop is offering franchising option. Below are some info taken from their site:
Since it opened its doors to the Philippines in December 2000, MINISTOP has always envisioned becoming the leader in the convenience store industry. MINISTOP has made its presence felt by being the community’s warmest and friendliest modern combo store. It takes pride in its wide range of quality products, at affordable prices and value-added service.
The commitment to a customer-focused management has given MINISTOP a competitive edge not only in Japan but also in the Philippines. MINISTOP has been continuously expanding to service the Filipino consumer needs in the Metro Manila area.
MINISTOP is the leader in the convenience store industry, preferred by customers in terms of assortment, price and quality of products and value-added service.
MINISTOP contributes to the enhancement of communities by providing customers with wide assortment of popular conveniently packaged merchandise and fast food products of high quality at affordable prices through excellent service in a clean, safe and friendly environment. It provides business opportunities by offering attractive franchising package to local entrepreneurs.
MINISTOP franchising business objectives .
To develop and establish systems and RCSI infrastructures to support the rapid growth of stores and needs of franchisees
. To continuously develop systems and procedures to make store operations simple and more efficient.
Merits of MINISTOP franchise system .
Small Capitalization required .
Independent entrepreneurial management
Business experience not necessary
Full Franchiser’s support thru training programs, advance business system, distribution center and store operation guidance
. MINISTOP assists by investing key equipment and operating cost. how to franchise
- Send a letter of Intent.
- If you have a proposed site, fax a vicinity map or sketch of the site with details, i.e store size, for a feasibility study.
- Email and/or Fax these documents to:ROBINSONS CONVENIENCE STORES, INC.
1st Floor CFC Commercial Building
137 Pasig Boulevard, Pasig City
672-2279 / 0922.878.0628 and 0922.878.0629
frequently asked questions
Q: How much is the initial investment?
A: The initial investment varies form Php 1,300,000 to Php 2,800,000 depending on the business package. The different business Packages are the STANDARD TYPE, STANDARD LEASE TYPE (SL), and MASTER LEASE TYPE (ML).
Q: Who chooses the location?
A: Ministop chooses the locations and offers them to the Business Partner according to the latter’s area or residence. The Business Partner can suggest sites, but these must first undergo a feasibility study by our Store Development Division.
Q: What is the ideal requirement of the store?
A: Ministop works better in a 100 to 120 square meter area, given our tested functional and practical aspects of store size.
Q: What makes a viable location?
A: A viable location is near offices, condominiums, universities, hospitals, residential areas, and main roads with high pedestrian foot traffic and beside tricycle, jeepney, or bus terminals.
Q: How long is the contract agreement?
A: The contract agreement between Ministop and the business Partner is 10 years.
Q: How long is the Return on Investment (ROI)?
A: The ROI is dependent on the sales, location, and management of the Business Partner. Based on the experience of our existing Business Partners, the average ROI is 3 to 4 years.
Q: What training do I receive?
A: Ministop will provide a one-month initial training program for the Business Partner. This program includes the managerial, operational, and accounting standards of Ministop.
Q: Who hires the store personnel?
A: the Business Partner gets to hire his/her own store personnel, preferably people whom the Business Partner knows and trusts personally. Should there be problems in completing the standard 9-personnel team, the Business Partner can seek assistance from Ministop’s Human Resource Division.